Coming soon | Craft and work
David E. Sproule | For sale
Honest Marketing for Makers
Sell without inventing a fake life
Marketing / makers | short field guide, about 11,184 words, 8 chapters
You can sell work without turning your feed into a costume. This book covers claim honesty, before and after that are real, pricing language, and when silence beats a post. For makers, writers, and repair shops who want customers who trust them.
For sale
Buy the DRM free EPUB for $4.99 CAD. Short field guide, honest length.
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Opening sample
Opening sample. The full EPUB ships after checkout.
You’re a maker, a writer, a repair person. You create, fix, and build. You probably got into this work because you love the craft, the process, the tangible result. You likely didn't get into it to become a marketing guru or an influencer. Yet, here you are, needing to tell people about what you do. The internet, especially social media, often pushes us towards a certain kind of marketing: polished, aspirational, sometimes even a little bit fake. You see others posting perfect studios, flawless products, and lives that seem perpetually sunny. It's easy to feel like you need to create a similar facade to compete.
Chapters in this draft
- Unmasking Your Marketing: Why Authenticity Pays
- Your Real Story: Crafting Compelling 'Before & Afters'
- Pricing with Integrity: Communicating Value, Not Just Cost
- The Power of the Pause: When Silence Outperforms Posting
- Claim Honesty: Building Trust Through Transparent Communication
- Beyond the Feed: Cultivating Trustworthy Customer Relationships
- Your Authentic Brand: Weaving Honesty into Every Touchpoint
- Sustaining Sincerity: Navigating Challenges to Your Authentic Voice
Soft Margins
Ask the Unsaid
One question about this title. Tease, do not spoil.
About the author
David E. Sproule
Writes and builds from Edmonton, Alberta. Sproule Lit workshop drafts and Phyllux Tech, local first: files as masters, honest length, and tools people can use on a hard Tuesday.
